A remarkable 84% of people say they’ve been convinced to buy a product or service by watching a brand’s video.

Viewers retain 95% of a message when they watch it in video form, compared to just 10% when reading it in text.

Marketers utilizing video content experience a 49% faster revenue growth compared to those not using video.

An impressive 64% of buyers are more likely to make a purchase after watching a video.

Elevate your Content with Drone Video

Drone videos are a strategic move to keep your business ahead in a rapidly evolving market. By integrating drone footage now, you’re not just following trends – you’re setting them. This positions you perfectly for the impending wave of Virtual Reality in marketing, giving you a head start in adopting future technologies.

Incorporating aerial footage from drones enhances the user experience on your website, captivating potential customers as soon as they arrive. This form of visual engagement is crucial for retaining visitor attention, potentially increasing the amount of time they spend on your site. More importantly, it can boost conversion rates and foster lead generation.

Utilizing drone video provides a unique advantage, as it’s not a tool everyone has adopted yet. Implementing this strategy can make your brand stand out, particularly on social media platforms. The distinctiveness of this content is effective in drawing more attention, sparking referrals, and attracting first-time customers.

Redefining storytelling with drone footage offers angles and perspectives unattainable by traditional video methods. This innovative approach revitalizes narratives, making them more engaging across different sectors. From showcasing construction projects to capturing the essence of real estate properties, drone video enriches your story with unparalleled depth.

Leveraging drones in your behind-the-scenes content can significantly boost engagement. It’s a fun, innovative way to give customers a glimpse into the daily operations of your business, creating a stronger connection with your audience. This unique perspective can make even the most mundane aspects of your business intriguing and engaging.

Video is One of the Best Ways to Engage

In a world where consumers are bombarded with choices, videos help your product or service stand out. High-quality, targeted video marketing can significantly boost your sales by enhancing brand awareness and engagement. They offer an interactive preview, allowing customers to see your product/service in action, aiding in informed decision-making. Remember, 72% of customers prefer learning about a product or service through video, underlining its importance in the buyer’s journey.

But it’s not just about selling; it’s about giving your customers what they want. From educational tutorials to customer testimonials, video content meets the diverse needs of your audience. It’s a versatile tool that caters to various customer preferences, whether they’re looking to be educated, entertained, or engaged.

Videos are also a secret weapon for boosting web traffic. Optimized with industry-specific keywords, they can improve your search engine visibility, driving organic traffic from platforms like Google and YouTube. Moreover, sharing videos across different websites builds backlinks, enhancing your SEO and bringing more potential customers to your doorstep. Integrating video into emails can also dramatically increase click-through rates, making your message stand out in a crowded inbox. 

Most importantly, video content is a shareable, memorable experience. It’s about creating connections, building relationships, and leaving a lasting impression. Whether it’s through a laugh, a moment of awe, or a new insight, video content stays with your audience, turning viewers into advocates for your brand.

Photography Solutions for Businesses

In a digital world, a picture is often the first impression your brand makes. Photos ramp up engagement and sales by catching the buyer’s eye and establishing your brand as dependable and high-quality. In hospitality, for instance, enticing images of rooms and amenities can transform lookers into bookers. 

Photos make your brand instantly recognizable. A well-captured image allows consumers to understand and remember your brand faster than text. Unique, high-quality photos can increase conversion rates by up to 35%, underscoring the importance of originality in imagery.

Photos also have the power to appeal to emotions. Most purchasing decisions are driven by feelings, so choosing images that emotionally connect with your audience can significantly increase the likelihood of a sale.

Capture the Energy of Your Events with Drone Footage

Drone coverage is a game-changer for events, offering a dynamic and comprehensive perspective that traditional photography simply can’t match. At your hangout or music festival, drones capture the size and energy of the crowd, and the unique vibe of your event. This aerial viewpoint provides a full-scale representation of the festivities, highlighting the exuberance and grandeur in a way that draws viewers right into the heart of the action.

For businesses and event organizers, this footage not only documents the event but is also a tool for future marketing and promotions. Use this drone footage for commercial use, advertising campaigns, or social media content to showcase the scale and success of your events, attracting more attendees and clients in the process.

Drones also provide an aerial view for site scouting and layout planning, allowing organizers to visualize the space and optimize event setups. Drones showcase vital aspects of your event, such as intricate stage setups, exclusive VIP areas, and prominent branding elements, ensuring every important detail is captured and highlighted. Pelican Drones can help you access and record footage in challenging locations or amidst large crowds where traditional photography methods might be impractical or intrusive. 

At Pelican Drones, we’re full of drone footage ideas to help you capture those unforgettable moments, creating a powerful narrative about your brand and event’s success.